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Saturday, May 19, 2012

Controversy? What Controversy? H&M Goes Ahead With Swimsuit Ads in HK

So, unlike the displays of outrage in the US and UK, those too-tanned models from the latest H&M swimsuit campaign didn't really cause any ripples here in Hong Kong, as evidenced by these series of ads along Queen's Road.  But then, tanning is a bit of a foreign concept here in a region that takes pride in realizing the other controversial vanity of being whiter than the palest shade of pale.
Photographed by Weng Ho on 17 May 2012 at the tram stop along Queen's Road East in Admiralty.
Maybe this ghostly pallor is the ideal form of beauty these days.....well, for Johnny and Co., it is.

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